Brian Callery’s 1993 DAF 3300 ATi was among three main prize winners in the DAF Trucks Virtual Truck Show which attracted an impressive 700 entrants. The show, taking place after the truck industry’s traditional May event in England had been shelved, was promoted on DAF Trucks Social Media channels where it reached audience figures of 55,000.
DAF Trucks invited drivers to polish-up their vehicles and present them for judging as they would at any ‘live’ truck show with Brian Callery scooping the ‘Best Classic DAF or Leyland Truck’ trophy with his cherished 1993 Dublin registered 3300 ATi 4×2 tractor-unit.
The winners and their respective companies earn themselves a DAF Driver magazine trophy and a professional photo-shoot to feature in future issues of the magazine. The winning trucks will also take pride-of-place on the DAF Trucks stand at Truckfest Peterborough, rescheduled for 30th and 31st August.
“We were delighted with the reaction from drivers and owner-operators,” said DAF Trucks’ Social Media Manager, Martin Pidsley, “55,000 hits over one weekend is a remarkable response. What has been clear after judging all the entrants, is the pride and passion that truck drivers have in their vehicles. We’re looking forward to seeing the winners’ trucks adorning the pages of DAF Driver magazine soon.”