BYD to electrify European automotive market


The European division of BYD, the Chinese automotive and battery manufacturer is to enter a phased introduction of electric cars, vans and trucks into the marketplace over the next few years.

To mark the next phase of its ambitious growth strategy, and following its well-established eBus and eCoach presence in Europe, BYD (Build Your Dreams), world leader in new energy vehicles and the forerunner in the development of battery technology, will initially introduce the all new, full-electric, second-generation BYD ‘Tang’ compact SUV to the Norwegian market.

Plans are also underway to bring to Europe later this year a full range of battery electric vehicles (BEV) for the commercial vehicle sector; including a panel van, 7.5-tonne and 19-tonne rigid distribution trucks, and a yard tractor.

Last November, BYD announced its intention to bring electric trucks to Europe at the end of 2020 to complement the well-established sales and supply of BYD eBuses right across Europe.

Commenting on the developments, Isbrand Ho, Managing Director, BYD Europe, said: “We are delighted to be expanding our portfolio with the addition of these new pure-electric vehicles.”

“This is another milestone in our commitment to protect the environment, contributing to the reduction of emissions and cleaner air in Europe. During our marketing trial, we are confident that the BYD Tang’s range, design, practicality and high-level technology will appeal to discerning European buyers. We are on track also to introduce BYD eTrucks this year, with a range of full-electric vehicles including a panel van, a 7.5-tonner, a 19-tonner and a yard tractor.”