| Europcar Mobility Group UK is kicking off the third year of its partnership with Leicester Tigers with a schedule of promotions for fans. Offering a range of deals for car and van rental across the UK, including a great selection of electric vehicles, the partnership will also concentrate on local engagement.
Gary Smith, Managing Director, Europcar Mobility Group UK commented: “Our partnership with Leicester Tigers has gone from strength to strength with more than 100% increase in social media reach and strong broadcast exposure during the second year. In particular, our local activations with the players – including the Tour of Leicester City and the Takeover at our Leicester branch – have reinforced our local connection with our headquarters in the City. We are excited at what’s ahead for the new season.
“We will also continue to provide fans with great deals on vehicle rental, whether they’re planning for an away game or their next holiday or business trip. A wide choice of cars and vans, including a range of electric models, mean we have the right vehicle for every journey.”
Key achievements for the 2024/25 season partnership included:
- Remarkable digital growth, with social media reach more than doubling from the previous season
- Total social media engagement across all platforms reached 6.87 million impressions, a substantial increase from 3.12 million in 2023/24, representing a 120% uplift
- The Europcar Stand naming rights delivered exceptional broadcast value, with the partnership generating over 178 hours of total brand visibility during televised matches
- Two key player activations also generated strong social engagement
- “Joe’s Tour of Leicester” featuring Joe Heyes reached 22,301 people
- The “Day in the Life of Europcar Staff” content achieved 32,959 reach
At the start of the third year of the partnership, Europcar has confirmed it will continue to offer Tigers fans up to 15% discount on car and van rental in the UK. It is also planning a number of other special promotions and giveaways as well as more fun activations with players.
“The second year as Official Vehicle Rental Partner of Leicester Tigers and sponsor of the West Stand has been a commercial success as well as giving us a great connection with our local community,” added Gary Smith. “At the start of the new season, we wish the squad the best of luck and look forward to being there to cheer them on.”
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