*FedEx Express signs new 4-year Multi-Tournament National Team Football Sponsorship with UEFA to Bolster European Sponsorship Lineup
FedEx Express, the world’s largest express transport company, has signed a new four-year UEFA sponsorship that covers more than 400 competitive national team football matches played across 55 European countries in eight tournaments. In extending its relationship with UEFA, FedEx Express will also be the Official Logistics Partner of UEFA EURO 2020.
As the sponsor of the UEFA Europa League already, this new UEFA National Team Football sponsorship will give FedEx Express the opportunity to engage throughout Europe with more fans, customers and employees with in-stadium branding, ticketing, hospitality and other exclusive programmes.
As the Official Logistics Partner, FedEx Express will also support a number of tournaments across Europe, including UEFA EURO 2020, which, in its 60th year, is expected to be the largest in history in terms of host venues, ticket sales and global television audience. The capabilities of the FedEx Express network, as well as skilled logistics personnel, will support the successful staging and delivery of UEFA EURO 2020 matches at 12 host cities, providing the opportunity to demonstrate the company’s expertise to audiences in Europe and around the world.
“Our commitment to European football is a central part of our community and commercial strategy here in Europe,” said Wouter Roels, SVP, International Marketing, FedEx Express. “The sponsorship announcement is particularly exciting, since being the Official Logistics Partner for UEFA EURO 2020 allows us to actually help deliver the competition across multiple European locations, demonstrating the power of Europe’s premier logistics business, our values and the possibilities we create.”
In addition to the flagship UEFA EURO 2020, the UEFA National Team Football partnership includes rights to the 2019 and 2021 European Qualifiers, the 2019 and 2021 UEFA Nations League Finals, the 2019 and 2021 UEFA European Under-21 Championships and the UEFA Futsal EURO 2022. Sponsorship of UEFA National Team Football, covering the 2019-2022 commercial cycle, adds to the company’s existing sponsorship of the UEFA Europa League, renewed in September 2018 for a second three-year cycle.