Ford Trucks demonstrated its engineering strength and commitment to Europe at the “Technology in Motion” event by bringing together its team and International Truck of the Year (ITOY) jury at Ford Lommel Proving Ground for hands-on, real-world test drives of its latest commercial vehicles.
Ford Trucks, Ford’s global brand for heavy commercial vehicles, hosted the “Technology in Motion” event, offering an immersive and interactive setting for participants to experience its latest innovations firsthand.
Through “Technology in Motion” test drive, Ford Trucks created a setting for direct engagement with industry experts. This approach enabled open dialogue while offering participants deeper insights into the product lineup through first-hand experience. Extensive test drive sessions offered the opportunity to evaluate vehicle performance in both controlled and real-world driving conditions, reinforcing Ford Trucks’ engineering expertise.
During the event, participants tested both the New F-MAX and F-LINE E, with the New F-MAX evaluated across a range of trailer and application configurations—including container, tank and different body types, while the F-LINE E was experienced with refrigerated and closed box configurations. This diverse setup enabled participants to assess vehicle performance across a wide spectrum of real-world conditions.
“‘Technology in Motion event reflects our strong commitment to the European market’’ stated Emrah Duman, Vice President of Ford Trucks. “By bringing together esteemed ITOY jury members to experience and test our vehicles in real-world conditions, going far beyond traditional presentations, we are providing a first-hand look at the technological strength, reliability, and performance that define Ford Trucks.”
Ford Trucks’ flagship model in the heavy commercial vehicle segment, the New F-MAX, is equipped with a variety of high-level safety and comfort features alongside its cabin design. While redefining standards in the heavy commercial vehicle segment with its new generation, high-performance engine that provides up to 11% fuel savings, the New F-MAX stands out in its segment through its aerodynamic design, advanced driver assistance systems, and powerful, high-performance engine.
The F-LINE E, represents a powerful step in Ford Trucks’ transition to zero-emission transportation, showcasing the brand’s strong vision in this field. In line with the goal of achieving zero carbon emissions in the transportation industry, the F-LINE E delivers a comfortable and efficient driving experience.
Ford Trucks offers its customers reliable, efficient, and innovative transportation solutions with its new F-MAX and fully electric F-LINE E vehicles. With a product range that brings together durability, performance, and technology, Ford Trucks continues to support the transition toward more sustainable transportation while further strengthening its position in the European market.
About Ford Trucks:
Ford Trucks is Ford Motor Company’s only heavy commercial brand, producing a range of vehicles including tractor-units, construction trucks, and urban trucks weighing over 16 tonnes GWV. The F-MAX and F-LINE series are seen as trusted business partners of customers all over the world. Ford commercial vehicles’ proven track record of quality, durability, and efficiency underpins Ford Trucks’ international product strategy, delivering the best total cost of ownership promise. Combining expertise in market-specific product development with over sixty years’ design and manufacturing experience, Ford Trucks design key components for its vehicles, including all-new engines. Operating across Europe, the Middle East, Africa, and Eurasia, Ford Trucks continues to grow its international network on three continents. Hundreds of thousands of trucks around the world set out each day with the confidence that Ford provides.