IM Group expands profile in Ireland with the addition of the B-ON brand


Multi-branded automotive company International Motors Limited (IML), the Subaru and ORA distributors  in Ireland, which is a segment of the larger IM Group, has signed a cooperation agreement with the German all-electric commercial vehicle maker and electrification solutions provider B–ON. Under the new agreement, IML will import and distribute B–ON’s four-vehicle product lineup to Ireland, commencing later this year. he first of these new models were premiered at the recent CV Show in Birmingham.

As part of the agreement, International Motors will support distribution of B–ON’s product within Ireland, including sales and aftersales functionality. Focusing on the sales optimisation, new dealer representation will be developed to provide coverage across Ireland, with city areas being the likely initial focus due to the product’s urban application as a sustainable electric delivery unit. IML will also handle warranty execution and parts distribution for aftersales.

B–ON has been producing and deploying electric fleets globally since 2017, with over 20,000 vehicles already on the road. The company’s innovative business model brings together all the elements of the electrification process including charging, telematics, service and maintenance, financing, and more through one single point of contact for the customer.

Stefan Krause, Founder, Chairman and CEO of B–ON, said: “Announcing this strategic  relationship with International Motors Limited marks an exciting milestone for B–ON in our journey towards widespread electrification of commercial fleets. With IM’s well-established network on our side, particularly in cities where electrification is quickly becoming a top priority, we can be the first to offer a low-cost, zero-emission commercial fleet solution for customers.”

Pat Ryan Managing Director of B-ON in Ireland commented: “Introducing B–ON to IM Groups automotive brands will further diversify the company, helping us to take the necessary steps required towards a more sustainable future. The addition of B–ON will appeal to a wide range of businesses and expand our potential fleet clientele”.