IVECO, sennder &CO3 co-develop new tracking solution to increase journey visibility for Europe’s road transport market


IVECO, sennder, Europe’s leading digital road freight forwarder, and CO3, a data platform for European road freight, announce a partnership to track loads on the sennder platform. The three sector leaders are working to simplify transport tracking for the entire industry, by using and activating inbuilt GPS devices on vehicles. The result provides shippers with greater visibility over the transportation journey and carriers with a streamlined digital onboarding process. 

IVECO, sennder and CO3 have co-created an end-to-end GPS tracking solution, which will give shippers the ability to track almost every load in Europe, including spot loads. It is powered by CO3’s technology, assisted by IVECO’s integrated vehicle tracking and connected to sennder’s sennOS platform. Spot loads account for 20 percent of the trucking market and are often one-time loads fulfilled on short notice, most commonly on the same day as the terms are agreed. At present, this short notice approach means that carriers must pick up the goods quickly, leaving insufficient time to activate GPS tracking systems. But now, when a shipper requests a load and sennder matches it to a carrier, carriers can activate it in as little as 10 minutes via CO3’s technology. The process previously took in excess of 48 hours – the partnership has reduced this by 99 percent. 

The solution gives shippers greater visibility over the transportation journey and provides carriers with a seamless digital onboarding process. There is no cost to the carriers, as the technology uses built-in GPS devices. IVECO is the first OEM to activate spot tracking in its trucks’ built-in GPS devices. The solution is currently available in all European countries and can be scaled across the 50% of European trucks that are equipped with inbuilt GPS. The potential for widespread adoption across the industry is strong. 2 

Fabrizio Conicella, Global Head of Digital & Adv Technologies at IVECO, comments: “We are proud of consolidating our partnership with sennder and CO3 with the common objective to contribute to a more sustainable transportation. By leveraging our new-generation APIs, CO3’s advanced technology and sennder’s proven platform, we can now support carriers and shippers in making their mission more productive while reducing their CO2 footprint.” 

David Nothacker, CEO and founder at sennder, states: We are excited to join forces with IVECO and CO3 to improve visibility in logistics. We share a mission to make the logistics industry fit for the future and believe that our partnership lays the ground for an innovative and effective approach to tracking loads. We will continue to partner with industry peers to ensure carriers and shippers are equipped to move their loads as efficiently as possible.” 

Grzegorz Patynek, CEO and founder at CO3, says: “Today visibility helps in optimizing supply chain management and supports risk and incident management in the contract market. In the project we addressed the lack of spot tracking solutions and focused on single order monitoring. Therefore, our partnership is the first step in addressing this complex problem more broadly and finding partners who see value for the current group of their clients. Such partners are IVECO and sennder.”