In the 60-minute show, IVECO invited guests to “Go Smart!” with the new vehicles, which take innovation, connectivity, TCO improvement and sustainability to the next level.
IVECO appropriately chose a digital format to reveal the latest product phase of its Daily and S-Way commercial vehicles as it highlighted the new van and heavy-duty truck ranges ‘as smart vehicles’ that take connectivity and sustainability to the next level.
The format of the virtual launch event reflected the high innovation content of the new ranges and outlined details of the high level of interaction now available through its new IVECO Driver Pal system. IVECO’s new vocal driver companion participated in the presentations, interacting with Thomas Hilse, IVECO Brand President, via Amazon Alexa throughout the event.
Commenting on the initiative: “We wanted a launch event capable of bringing across clearly and in an engaging format the unique strengths of the new Daily and S-Way, demonstrating how we are revolutionizing the way our customers communicate with our vehicles. We showed how we put them centre-stage when we develop our products and services, with one idea driving us: making their life and work smarter, easier, more enjoyable and much more productive.”