MAXUS adds two new dealerships to its Northern Ireland network


As part of MAXUS’ aim to grow its dealer network across the UK, the Chinese commercial vehicle brand welcomes Greg Mitchell Motors and Shelbourne Motors to the Harris Group’s MAXUS family.

Both dealerships will offer dedicated sales, servicing, and aftersales services to MAXUS customers from their respective locations in Strabane, County Tyrone and Portadown, County Armagh.

Speaking about the opening of the two newest dealerships, Mark Barrett, General Manager of Harris MAXUS said: “We’re thrilled to welcome Greg Mitchell Motors and Shelbourne Motors into our dealer network. The introduction of two new dealerships in Northern Ireland will enhance our sales and aftersales operations in all corners of the UK. With the growth of electric vans sales and the popularity of our two flagship eLCVs, the e DELIVER 9 and e DELIVER 3, we have seen an increased interest in dealers seeking us out to ensure MAXUS becomes a flagship brand in their customer and fleet portfolios. Last year, MAUXS enjoyed a bumper year with a 400% increase in sales, with almost half of all sales being electric. The expansion of our dealer network is key to building on that success for 2022. At MAXUS we strive to go the extra mile for our customers and each of our partners has a solid track record in sales, customer service and aftersales. Both Greg Mitchell Motors and Shelbourne Motors are well-regarded dealer groups and will play a key role in expanding MAXUS’ presence in Ulster. These are very strong dealerships and we look forward to a long and successful partnership with both in the years ahead.”

The addition of the two new dealerships will bring the total number of MAXUS dealerships in the UK and Ireland to 64.

This announcement follows the launch of a new MAXUS dealership in County Fermanagh, late last year. The Lisnaskea dealership, which is owned by Monaghan Bros opened in October and provides sales, servicing, and aftersales services to MAXUS customers in the border county and surrounding areas.

MAXUS is distributed in right-hand Europe by Harris MAXUS since 2016. Over the past six years the brand has gone from strength to strength and having undergone a rebrand in 2020, changing from LDV to MAXUS, transitioned into the premium LCV market. The brand, which is manufactured by SAIC, the largest automotive company in China, has been revolutionising the market with its range of electric vehicles in recent years.