New Business Director at IVECO for UK & Ireland


Sascha Kaehne is to lead IVECO in the UK & Ireland following his appointment as the new Business Director.

Mr. Kaehne is relocating to the UK from IVECO’s heavy truck manufacturing plant in Madrid, Spain, where he has been Business Director for the Italian Commercial Vehicle brand’s EMEA Heavy Trucks since 2017. Prior to this he was Managing Director for IVECO Trucks Germany for four years, following a series of senior sales and marketing roles for both the truck and bus business divisions across Europe. 

His first role was as a Project Manager for Fiat SpA in 2002, which he undertook whilse completing an MBA at Heriot-Watt University in Edinburgh, Scotland.

Commenting on his appointment, Sascha said: “I’m in the enviable position of taking on this new role at a key moment for IVECO, just weeks following the international launch of our New Daily light commercial vehicle, and as we prepare to unveil our new heavy truck range next month. The next few months promise to be very exciting; and I’m looking forward to capitalising on my heavy truck background to maximise all opportunities in this major market.”

He will be based at IVECO’s UK headquarters in Basildon and replaces Stuart Webster, who is leaving the company after spending nineteen years in various roles.