PICTURE OF THE WEEK – Easter comes early thanks to Mars Ireland & Volkswagen Commercial Vehicles Ireland


Feed The Heroes, a national fundraising effort set up just three weeks ago to raise money to provide Ireland’s critical frontline workers with nutritious meals as they front Ireland’s response to the COVID-19 emergency, has raised over €754,000. To date, more than 36,000 meals have been delivered nationwide with a large portion now outside of the hospital setting in areas like COVID-19 testing centres, contact tracing units, paramedic services, fire brigade and Gardai.

This week Mars Ireland and Volkswagen Commercial Vehicles Ireland has teamed up with Feed The Heroes to deliver over 21,000 Mars Ireland Easter Eggs donated to the critical frontline workers across the country, including hospitals in Dublin, Cork, Galway and Kerry.

Established by Cian O’Flaherty and Tad McAllister, Feed The Heroes has partnered with restaurants and catering companies to prepare the meals and coordinating with frontline teams to ensure they get to where they are needed.

Each meal costs an average of €7 to prepare and deliver. The more money that is raised, the more meals that can be delivered to the critical frontline workers.

Commenting on the collaboration, Volkswagen Commercial Vehicles Alan Bateson Director said; “We are delighted to be able to support Feed The Heroes in some small way with the use of our vehicles. Together with Mars, who donated Easter Eggs, we can say a small thank you to the Front Line Workers  in our hospitals this Easter. I am delighted with my team at Volkswagen Commercial Vehicles for their work on this initiative.”