Rebadging of the Scania’s S-series

703

In an effort to avoid automotive legal issues or model confusion, Scania is renaming its premium flagship range, the S-series. Instead of the letter S followed by the actual horsepower, the new badge/trade name will be the horsepower followed by an S, like 450 S or 730 S. The reversed naming order applies only to the sleeper cabs with a flat floor. Behind the change lies an agreement with Daimler AG, parent company of Mercedes-Benz.

Scania’s current way of naming trucks by the cab series followed by the engine power was introduced back in 2004 with the introduction of the P/G/R-series. The new type of trade name for the S-series, with the horsepower figure stated first, will be introduced on S-series trucks ordered from now and does not affect any other trucks.

“By making this adjustment, we fulfil an agreement we have made with Daimler, explained Alexander Vlaskamp, Senior Vice President, Head of Scania Trucks. We are keen about protecting our brands and recognise why Daimler, with their long-standing S-class passenger car history, had an issue with the S-series trade name.”