Liverpool FC and UPS has just announced a new multi-year partnership, with UPS becoming the Reds’ first Official Global Logistics and Shipping Partner.
The two iconic brands will work together to expand on the global distribution of LFC’s retail and e-commerce operations.
The club will utilise UPS’ extensive logistics experience and expertise, with UPS supporting Liverpool FC’s Global Retail and eCommerce channels, allowing them to deliver a better fan experience and getting LFC merchandise into the hands of those fans quicker and more efficiently than ever before.
Liverpool FC and UPS will also team up to provide unique opportunities and experiences and will come together to drive engagement and positive impact for LFC fans, UPS customers, and employees.
Ben Latty, Commercial Director for Liverpool FC, said: “We are proud to be announcing this global partnership with UPS. As one of the world’s largest companies, UPS are bringing a wealth of knowledge and expertise to our already successful retail operations. We are looking forward to seeing the impact this will have, and how it will improve fans’ experiences around the world.”
With millions of small business owners from worldwide cheering LFC on every week, the partnership will also allow for UPS to engage with its global customer base in a new way.
“We’re proud to be the official logistics sponsor of Liverpool Football Club,” said Kevin Warren, Chief Marketing and Customer Experience Officer at UPS. “Our global, integrated logistics network means we can offer unmatched speed and reliability as LFC continues to grow its retail operations. We’re ready to deliver team spirit and pride to LFC fans – no matter where they are in the world.”