*Introducing a New Standard in Premium Compact Pick-Ups
Torino, Italy – RAM, the iconic American brand known for power, capability and innovation, proudly unveils the European preview of the RAM Rampage at Fieracavalli 2025 (November 6 – 9, 2025), where it takes center stage as the event’s main automotive partner.
RAM took the opportunity to introduce the Rampage model in a European preview to a community perfectly aligned with the product’s placement. With this model, the first RAM vehicle entirely designed and produced in Brazil, the brand aims to redefine the concept of pick-up.
The RAM Rampage is a bold new entry into the compact lifestyle pick-up segment, designed to meet the evolving needs of European drivers seeking the perfect balance between everyday driveability and rugged utility. Positioned between C-SUVs and midsize pick-ups, Rampage fills a whitespace in the market with a compelling value proposition.
More information to be shared at the end of the event, which will be attended by Fleet Publications!
RAM
In North America, Ram offers a full lineup of full-size pickups, including the Ram 1500 and Heavy Duty models, combining capability, technology, and premium-ness. In Europe, standout models like the Ram 1500 RHO deliver best-in-class off-road performance, while innovations such as the RamBox system, multifunction tailgate, and segment-exclusive air suspension enhance everyday functionality. The Ram 1500 Tungsten sets a new benchmark with exclusive features and 540 hp.
Logistics and operations of Ram vehicles in the regions are entrusted to KWA, a key international commercial partner.