Ford Pro wins on the Double claiming International Van of the Year and Pick-up Awards


Ford Motor Company celebrated double joy in winning the International Van of the Year (IVOTY) award and the International Pick-up Award (IPUA) for its all-new Transit Custom van and all-new Ranger pickup.

Ford Pro has now won the IVOTY and IPUA awards in the same year on three occasions – more than any other manufacturer – following double wins in 2013 and 2020.

The awards were presented during a special ceremony at the Solutrans commercial vehicle show in Lyon, France, and further validate Ford Pro’s position as a leader in the European commercial vehicle market.

It was the first occasion that the IPUA was shared between two brands – Ford and Volkswagen Commercial Vehicles with its Amarok. Both vehicles were created through a collaboration programme.

Collecting the awards on behalf of Ford Pro, Tim Slatter, vice president of Product Programs, Ford, said: “This is a pride point for our Ford teams across the globe who strive to deliver quality-driven products for our customers. We are delighted that the jury has recognised the strength of our newest commercial vehicles, built with the purpose of supporting customers’ business needs across all vocations.”

Transit Custom takes IVOTY Title

An expert jury of 25 commercial vehicle journalists voted Ford Pro’s Transit Custom the winner of IVOTY 2024. The new generation of Ford Pro’s segment-leading van went on sale across Europe earlier this year, offering the widest choice of variants ever and introducing unique, digital and customer-led features such as a 5G modem for superfast connectivity; software updates for over 30 vehicle modules; Delivery Assist that can save over 20 seconds per stop; Alexa Built-in from the factory;  a tilting steering wheel and versatile MultiCab bodystyle to build on the productivity benchmarks set by its predecessors.

Hans Schep, general manager, Ford Pro Europe, said: “We are very proud that the IVOTY jury has bestowed this prestigious award on the all-new Transit Custom. As the leading one-tonne van of choice for European customers, the all-new Transit Custom has been designed and engineered to meet their wide-ranging needs. Along with our award-winning diesel, customers will soon also have the choice of electric and PHEV versions too. Every model is packed with innovation and superfast connectivity to Ford Pro’s uptime, charging and productivity software ecosystem to help our customers’ businesses thrive.”

Jarlath Sweeney, Chairman, International Van of the Year, said: “Well, it’s a ‘High Five’ for the Ford Transit on winning the International Van of the Year Award 2024. This is the fifth occasion that the Ford Transit has won IVOTY, first in 2001 and 2007 with the then all-encompassing model. Soon after its launch, the new generation standalone one-tonne variant – the Transit Custom – secured the title in 2013, and in 2020 and now for 2024. Congratulations to all involved for this significant achievement.”

Ranger brings home coveted pickup award

After arduous on- and off-road testing by the IPUA jury in Greece last October, the Ford Ranger has picked up the IPUA crown for the third time – establishing a new record.

Ranger is Ford’s most global product; developed by designers and engineers in Ford’s Australian engineering centre, built in six Ford factories across four continents, and loved by customers in Europe. Ranger has been the region’s top-selling pickup for the last eight years, and accounts for almost half of all pickup sales in Europe. 

The all-new model’s off-road ability, refined on-road performance and unprecedented level of connectivity and technology make it popular with business and private users alike.

Ranger was judged the winner by a jury of expert journalists from Europe and also from South Africa, home to Ford’s Silverton plant where Ranger is built for customers in Europe.

Hans Schep said: “We are delighted that the Ford Ranger has been recognised by the IPUA jury for the third time, which is testament to its enduring appeal as Europe’s favourite pickup for the past eight years. The new Ford Ranger has the most comprehensive series choice yet, offering customers the on-road refinement and off-road capability to suit work days and weekends. It’s built ready for work and play.”

Jarlath Sweeney, Chairmaan, International Pick-up Award jury, said: “Ford has now scored a hat-trick in securing three International Pick-up Awards with its best-selling Ranger. This seventh running of the IPUA sees the sixth generation Ranger adding to the titles won in 2013 and 2020. Congratulations to the global Ford development team on creating this exceptional vehicle.”