*Brand refresh embodies the company’s ambitions with dynamic new look
Parcel service provider GLS has updated its brand identity. The brand refresh builds upon what has made GLS successful in the fast-changing world of parcel services and supports the company’s growth ambitions. The refreshed brand identity reflects the company’s undertaking with a fresh, dynamic and digital-friendly look.
The new logo look comes at a time of great change for the company. Customers are increasingly looking for easy, transparent and sustainable shipping solutions. In response to this growing need, GLS has been tailoring its network and services for more international, convenient, digital and sustainable solutions. The company aims to reinforce its cross-border leadership with a focus on growth in B2C services, while maintaining the company’s strong footprint in B2B. Because of its dedicated cross-border network with significant local market knowledge, GLS is confident in reaching its growth goal by 2025.
“At GLS, we have been delivering the most personal and seamless service in the markets and have built a strong foundation with our people and customers for more than 30 years. As customers’ needs and the parcel market are changing rapidly, it is time for us to change as well,” explained Martin Seidenberg, CEO of GLS Group. “The updated brand identity reflects our work and ambition in a brighter and more leading-edge way. It’s dynamic, bold, modern, vivid and personal. It reflects perfectly who we are and who we will be.”
The updated brand will be rolled out gradually across all markets in Europe and North America.