Goodyear strengthens distribution in Ireland with partnership with TyreCall

354
The strategic partnership will begin in March and will give retailers easier access to the Goodyear and Dunlop brands

Ireland’s ​leading independent distributor of tyres, TyreCall, has been appointed as a Full Service Distribution (FSD) partner in the Republic of Ireland and Northern Ireland for Goodyear tyres. The strategic partnership will help Goodyear manage stock, simplify the sales process, and improve the service offered to retailers.

From March, retailers will be able to buy stock directly from Tyrecall. The service integration with Tyrecall will boost the efficiency of stock management and delivery. It also expands Goodyear’s ability to ensure brand availability, making it easier to respond to customer demands.

Jamie Stevens, Head of Consumer Sales UK & Ireland, Goodyear: “The addition of Tyrecall to our delivery network will strengthen the presence, and offering, of Goodyear and Dunlop in the market. Goodyear’s ambitions to streamline and expand how its products reach the final retail customers will have a positive impact on its proposition. It will allow Goodyear to ensure brand availability and provide a better service to our customers. It represents a big change, but the partnership will allow us to grow and ultimately give us the infrastructure to enhance the service we provide to retailers.”

Niall Murray, Managing Director, TyreCall: “We are very excited by the prospect of adding two such iconic brands, Goodyear and Dunlop, to our portfolio and we look forward to working with the team at Goodyear Ireland to deliver on their ambitions for streamlining availability and continuing to improve on the critical area of service being offered to their expanding customer base.”

Tyrecall, as part of the Tractamotors Tyre Group, is Ireland’s leading Independent tyre distributer. Established in 1961, the Group offers a select range of premium branded tyres to Ireland’s tyre retailers from a network of 5 warehouses. Our focus on service has allowed the strategic development of partnerships with premium tyre brands.