STARIA embodies Hyundai Motor’s new ‘inside-out’ design methodology, establishing a model for Purpose Built Vehicle in future mobility era
Hyundai Motor Company has officially launched its new STARIA multi-purpose vehicle (MPV) lineup via a digital world premiere, establishing a model for its future Purpose Built Vehicles (PBVs).
STARIA is available in 2- to 11-seat configurations and in two variants: STARIA and STARIA Premium, the latter elevating mobility to the next level with upgraded features and variant-exclusive finishes for a more luxurious look and feel.
“We are thrilled to introduce STARIA, which represents our latest effort to spearhead the evolution of mobility, and to address emerging lifestyle needs as we adapt to new ways of living, said Thomas Schemera, Executive Vice President and Global Chief Marketing Officer. “STARIA is a step forward in connecting us more closely with our environments so that we can get more out of our everyday lives and do more for ourselves in transit.”
STARIA will go on sale in select markets starting from the second half of 2021.