Binswood Media, organiser of Innovation & Technology in Transport ITT Hub 2021, has strengthened its partnership with Farnborough International Ltd, organisers of the Farnborough International Airshow, by increasing its role in the development and delivery of this new landmark event.
Taking place from 30th June – 1st July 2021 at Farnborough International Exhibition and Conference Centre, the Farnborough International organising team will now support the ITT Hub team with the operational aspects of the event, as well as sales and marketing.
Mark Griffin, CEO of Binswood Media said: “ITT Hub 2021 has been generating a great deal of conversation and is proving to be a widely anticipated event. It has been warmly welcomed as a timely and valuable opportunity for the commercial and passenger road transport industry and the organisations associated with its transformation.
“Since the launch, our team has made fantastic progress to sign up over 130 exhibitors with many of the leading vehicle manufacturers taking part – an incredible achievement for a new show.
“By working in partnership with Farnborough International, we are all now focussed on building that success to an even greater level. As organisers of the award winning and largest trade show in the UK, they are a team of specialists with world-class experience and unparalleled understanding of major events. Our ambition is to make ITT Hub the leading trade event of its kind in this sector over the next few years. This investment is something which will enable us to explore new opportunities and deliver a ground-breaking show that will serve as the beating heart for the green transport technology industry.
“The bonus is that this expertise is on site, with the Farnborough International Exhibition and Conference Centre serving as the ideal venue for this event, given its abundance of indoor and outdoor space, access to major road networks, and flexibility. As we are already at an advanced stage of planning for 2022 and beyond, the additional resources will enable us to grow the event to meet the strong demand from companies within the sector.”
Speaking about the development, Gareth Rogers, CEO of Farnborough International said: “From the outset, we recognised the value that ITT Hub 2021 will deliver for commercial road transport. The pace and scale of change underway across the industry, against the backdrop of the Government’s commitment to net zero, makes this a strategically important event.
“For Farnborough International, greater involvement in ITT Hub is a fantastic opportunity to become part of a highly innovative new sector as well as very strong endorsement of our experience in delivering large and complex events.”
Over the coming years, the ITT Hub brand will play a central role in the seismic shift to carbon-free commercial transport, enabling organisations from throughout industry, government and finance to meet for the first time.
It represents an opportunity for different sectors to collaborate; make informed procurement decisions; share innovation and explore benefits from common-use technology in a way that has never happened before in commercial and road-based passenger transport.