Iveco is taking the S-WAY with its new flagship truck range

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  • Farewell to the Iveco Stralis – Hello S-WAY!

Iveco presented the world premiere of the S-WAY, its new heavy duty truck range that replaces the long serving Stralis line-up at a gala event held at the IFEMA exhibition centre in Madrid on Tuesday evening last. S-WAY is the first vehicle in a series of new Iveco ‘WAY’ heavy duty trucks, developed to deliver a complete package of features and services focused on the driver, on sustainability and on an advanced level of connectivity-enabling new customised services.

In his introductory speech, Gerrit Marx, President, Commercial & Specialty Vehicles at CNH Industrial, with responsibility at Ivecoexplained: “We want to become the Easiest-to-work-and-innovate-with Truck OEM for our suppliers and customers, while tailoring our vehicles around a Driver’s life, which today is more than just the route travelled. Sustainability also entails our responsibility to make this job, which is crucial for our society, a more attractive and enjoyable one… which goes beyond just adding leather and wood applications.

The IVECO S-WAY carries over all the advances introduced in the previous generations and adds a new cab entirely redesigned around the driver’s and the owner’s needs. The striking new cab design, which took three years in the making, provides a complete package of features and services without equal, developed with the focus on the driver, sustainability and a new, extended level of connectivity aimed at reducing Total Cost of Ownership.

 “It is more than a product: it offers a business model that covers the vehicle’s entire life cycle and helps Iveco’s customers to meet their own customers’ requirements,” added Gerrit.

 The new S-WAY offers a spacious working and resting environment, outstanding driving ergonomics, and a well-planned layout that combines functionality with comfort. The design also addresses driver safety issues with the reinforced structure (ECE R29.03 cab crash compliant) and much improved visibility all around and in all conditions.”

In redesigning the cab from the ground up, Iveco has taken every opportunity to deliver cost savings and productivity gains to the benefit of the owner’s profitability, while the new aerodynamic styling, further increases the vehicle’s fuel efficiency by up to 4%. Also contributing to the low Total Cost of Ownership are design features such as the multi-piece bumper that dramatically reduces repair costs, as only the affected part needs to be replaced in the event of damage.

It’s new, advanced Connectivity Box on board collects, processes and exchanges data in real time, working off a service platform developed in partnership with Microsoft that provides safe data storage and management, and many value-added services. Owners and drivers are constantly connected with the vehicle on their mobile device or PC through the user-friendly MyIVECO portal and app.

S-WAY builds on the sustainable performance achieved to date of the brand’s heavy line, achieving further reductions in PM, NOx and CO2 emissions, gained with its HI-SCR after-treatment system and through the exceptional fuel efficiency resulting from the advanced engine technology and the ZF Hi-Tronix transmission, and the multiple fuel-saving solutions such as the Smart EGR. Also a big part of meeting its green fleet objectives is its natural gas, Natural Poweroption whichremains the only Liquified Natural Gas (LNG) powered truck offering a range distance of up to 1,600 km for long haul applications with 460 hp. With this vehicle, operators will benefit from all the advantages of natural gas, the only immediately available low-emission alternative to diesel in the heavy segment, which delivers Particulate Matter emissions 99% lower than diesel, 90% less NO2 and, with biomethane, CO2 is 95% lower, near zero. 

Examples of various cab types within the new S-WAY range were displayed at the venue including a special edition Magirus flagship version, sporting the livery of the famed German truck brand which became part of Iveco in 1975. To follow next year is the continuation of the ‘WAY’ product line with the T-WAY replacing the Trakker with the new cab as will the existing X-WAY multi-axle tractor-unit and rigid ranges.

 At the event, Hubertus Mühlhäuser, Chief Executive Officer of CNH Industrial, presented the strategic outlook and vision of CNH Industrial as a whole, and stated that Iveco plays an important role within the corporation. Also invited to speak were representatives of the brand’s global leader partners Amazon, Shell and Microsoft, companies known for generating ‘creative disruption’ through their innovations.

Commenting on the significant development at Iveco Hubertus Mühlhäuser, commented: “Within CNH Industrial, Iveco is part of something bigger and uses the synergies within the Group. This new flagship Heavy Duty Truck is not only an achievement for the Iveco brand, it is also an important milestone for CNH Industrial as a whole.”

Iveco’s core value of Sustainabilitywas reflected in the organisation of the Gala event, as the CNH Industrial brand took the opportunity to promote an important environmental message, raising awareness about the issue of plastic pollution in the ocean. All participants received a water bottle made of 100% recyclable PETG, with the encouragement to refill it at water coolers distributed throughout the event’s venues, helping to save the oceans. In its commitment to corporate responsibilityIveco involved non-profit foundation Equoevento Spain, whose objective is to reduce food waste and help people in need, promoting a more effective use of resources and contributing to reducing the environmental impact caused by overproduction of food. The foundation collected all the leftover food, which was donated to nearby soup kitchens.

Further details on the S-WAY from the event and inaugural test drives will feature soon in Fleet Transport.