Musgrave MarketPlace and Circle K Enter New 5-Year Strategic Partnership

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Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail, and SME businesses and Circle K, Ireland’s largest forecourt and convenience retailer have announced a new five-year partnership. The deal is worth over €300 million to Musgrave MarketPlace and continues a 20-year relationship between Musgrave MarketPlace and Circle K (previously Shell, Esso, Topaz).

Under the terms of the product share deal partnership, Musgrave MarketPlace will supply the Circle K network of company-owned and franchise service stations. Circle K will supply fuel to 14 service stations owned and operated by Musgrave in the Republic of Ireland & Northern Ireland, with these forecourts rebranding to Circle K over time – bringing Circle K’s total store count on the island to 425. Additionally, Circle K will supply fuel to the Musgrave MarketPlace fleet of delivery vehicles across the Island of Ireland.

As wholesale food and beverage suppliers, Musgrave MarketPlace will supply over 165 Circle K forecourts nationwide with a variety of product categories including grocery, beverages, catering, chill and frozen food, and impulse – a total of 2,500 food and beverage products. Musgrave MarketPlace will also supply fresh products such as salads, meats, pastries and sandwich fillings, alongside frozen products.

Musgrave MarketPlace has an extensive product range in all key food and beverage categories and is proud to support over 680 local Irish suppliers, with over 3,500 Irish products in its range. This continued partnership will also give a significant boost to local suppliers during these uncertain times, in line with the company’s commitment to supporting Irish.

Commenting on the initiative, Michael McCormack, Musgrave MarketPlace said: “We are delighted to continue our longstanding relationship with Circle K. After many successful years working together, we understand their business needs and are confident we can continue to provide a first-class range and service to Circle K forecourts nationwide. Our unrivalled product range, unmatched delivery options, and commitment to Irish produce and innovation provides the basis for a mutually successful partnership. As an Irish family-owned business with 145 years of experience, building long-term partnerships is important to us – indeed it’s one of our Musgrave values. Being reappointed, after a competitive tender process, is an endorsement of our values and approach to business.”

Gordon Lawlor, Managing Director Circle K added: “Alongside Circle K’s own extensive and high-quality product range, our ongoing partnership with Musgrave MarketPlace and access to its outstanding offering enables us to continue delivering a really compelling offering to our customers. 

We are also excited to be building on an already very strong partnership on the fuel side, by expanding our fuel partnership to 14 service stations on both sides of the border and moving to become Musgrave’s preferred fuel supplier in Northern Ireland. These 14 new sites bring our total store count to 425, and we are confident that this partnership will provide opportunities for further growth in the coming years. 

We have enjoyed a hugely successful long-term partnership with Musgrave MarketPlace over the past 20 years. They have a deep understanding of our business and our commitment to innovation for the benefit of our customers.”

Pictured is Michael McCormack, Managing Director, Musgrave MarketPlace and Gordon Lawlor, Managing, Director Circle K. Musgrave MarketPlace.