New FIAT Professional Scudo’s campaign brings three entrepreneurial stories on stage

  • FIAT Professional celebrates the return of Scudo with the launch of the new communication format “Space for new ideas”, featuring three stories of authentic Italian entrepreneurship.
  • Three true stories of lateral thinking: three family companies resulting in 3 videos and 3 documentaries for the new brand communication format (available online here)
  • By their side the FIAT Professional Scudo, the perfect partner for “our” professionals: developed for answering customers’ needs thanks to its innovative product ingenuities.

FIAT Professional celebrates the return of one of its icons, the Scudo, with the launch of the new format “Space for new ideas”: three 30″ videos, three documentaries and five product pills, all shared on the main FIAT Professional social media channels, featuring three companies that are symbols of Italian entrepreneurial creativity. This strategy embodies the Brand’s values: sincerity, human centricity and -even more- how strong the aim of being a partner to its customers is.

At the centre of the project the true stories of three companies with long family traditions that, by using lateral thinking, have given a turning point to their business and to the territory in which they are rooted.

Three stories of authentic excellence portray that side of Italy that never stops renewing itself: the first, two brothers from the Carussin Farm (San Marzano Oliveto, Asti) who carry on an almost century-old tradition in wine-growing, to which they have been able to add the production of artisanal beer. The second: the family of the Cashmere Monviso company (Ostana, Cuneo) that, near the majestic Monviso, raises goats to produce cheese, but also cashmere. And the third: the story of the family of the Magnarosa Farm (Barge, Cuneo) that has been cultivating apple orchards for over a century and has given new life to discarded fruits, usually less suitable for the food chain, and making them the basis of a line of face lotions.

The narrative emerges directly from the voice of the real protagonists: it winds along the paths where they work and leaves space for their new ideas for change. Just like New Scudo that knows how to give space to those who choose it as their daily partner. In this way, the automotive product almost fades in the background, giving way to those intuitions that make Made in Italy great in the world.

The model will be under the spotlight thanks to five product pills dedicated to its main features. Obviously, the protagonists will once again be the three families with their stories, their faces, together with their passion that animates Italian entrepreneurship and, more importantly, their skillful art of renewal.

As a preview, the three short films were presented during the international Media Drive of Scudo and E-Ulysse, entitled “A journey made of partnerships”.

Available with a 100% electric powertrain and with last generation diesel engine, the New Scudo is the perfect companion of professionals, thanks to a smart use of space, top-level capabilities, payload, and volume all packed in compact external dimensions. The BEV version, thanks to the 50 or 75 kWh battery, boasts the best-in-class autonomy, up to 330 km in the WLTP cycle. In addition, “car-like” driving comfort, the “urban-fitting dimension” (max height 1,9mt), the ergonomic cockpit and complete set of ADAS and safety features deliver to the customer a stress-free, zero-emissions together with outstanding comfort.