After the Red Dot Design Award and a Gold award in the German Design Awards programme, the new MAN Truck Generation has since collected further prestigious honours with two iF DESIGN AWARDS. Despite the strong competition, the new MAN Truck Generation convinced the 98-strong, independent, international jury of experts with overall harmony of the cabin’s materials and colours, as well as its particularly functional design.
“On the outside, the dynamic design combines progress, tradition and sustainability and creates a powerful and emotional truck personality with the lion logo. Inside, it is consistently geared to the driver’s need for an intuitive, safe and comfortable workplace and living space, even for long tours,” said Rudolf Kupitza, Head of Truck Design MAN, explaining the expressiveness and practicality to create the striking overall appearance of the new MAN Truck Generation.
“We are very proud of this new award. It’s a great recognition of the creativity and passion of our entire design team. The new trucks are real MAN and lion-strong companions for every driver,” added Göran Nyberg, Executive Board Member for Sales & Customer Solutions at MAN Truck & Bus, delighted about the iF DESIGN AWARDS, particularly the practical design of the driver’s workplace.
In developing the new Truck Generation, MAN has involved more than 700 truck drivers in various types of model, driving simulator and test track studies, thus integrating their experience into the design of the new truck generation. The workplace is defined by three systems that can be operated independently of each other: on the one hand the instrument cluster, on the other the media and navigation system with a display of up to 12.3 inches and the innovative MAN SmartSelect operating element, and in the long-distance cabs the interior remote control for controlling comfort and entertainment functions from the rest area. Each system has its own truck-specific control logic and is at the same time integrated into the holistic interaction concept. The high-quality and practical materials, the ergonomically perfected seating and sleeping comfort, as well as numerous assistance and safety systems, but also the future-oriented connectivity of the new truck generation also make a lasting contribution to simplifying the increasingly demanding everyday working lives of truck drivers.