- Mercedes-Benz medium van portfolio follows the refocused business strategy
- New EQV, V-Class & V-Class Marco Polo even more luxurious, new eVito & Vito with sharpened premium character
- New design, additional comfort equipment and driver assistance systems as well as more functionality form the core of the attractiveness
Mercedes-Benz Vans has made its medium-sized series even more attractive for private and commercial use – with a new exterior and interior design as well as more comfort, safety and functionality, especially thanks to a big plus in intelligent digital networking. The new models EQV, V-Class and V-Class Marco Polo as well as eVito and Vito mark an important step in the implementation of the recently presented, refocused business strategy. The aim is to offer the most desirable vans and services and to secure the leadership in electric mobility and digital experiences.
In order to specifically meet the different wishes and needs of private and commercial customers, Mercedes-Benz Vans is increasingly pursuing a differentiated strategic approach. The luxury strategy will apply to the privately positioned vans – including the EQV, V-Class and V-Class Marco Polo – as it does to all Mercedes-Benz passenger cars. The company is at the same time pursuing a focused premium strategy for commercial vans – including the eVito and Vito. The aim is to fully implement this strategic change with the introduction of the upcoming modular and scalable Van Electric Architecture – VAN.EA for short – from 2026 onwards. The new midsize vans mark an important intermediate step on this path. In both the private and commercial model portfolio, electric vans should also account for more than 50 percent by 2030. Mercedes-Benz Vans already offers an electric version of each model. To date, more than 40,000 battery electric vans have been sold. The top seller is the eVito.
“We want to offer the most desirable vans and services and play a pioneering role in e-mobility – from MPVs to motor homes and commercial vans. Our new midsize van models are another step towards achieving this goal. The more mature luxury positioning of the EQV and V-Class and the sharpened premium character of the eVito and Vito will enable us to increase our focus on high-margin regions and sectors.” Klaus Rehkugler, Head of Sales & Marketing Mercedes-Benz Vans
Targeted sharpening of the model strengths for further profitable growth
Almost no other series in the Mercedes-Benz portfolio is so differentiated and has such a diverse customer base as the medium-sized vans. On the one hand there are the MPVs EQV and V-Class. The spectrum ranges from families and leisure enthusiasts to VIPs and CEOs. In addition to Europe, the vehicles are particularly popular in the Asian market. Attractive equipment lines are available for customers: for the EQV the AVANTGARDE line, the V-Class is available in four variants: as an entry-level variant and in the STYLE and AVANTGARDE lines and the EXCLUSIVE luxury version. There are also optional design packages such as the AMG Line and the Night package (for the V-Class), the EQV design package for the exterior and interior (for the EQV). On the other hand, the series includes the Vito and eVito vans in the Tourer, panel van and Mixto variants. These are aimed at tradespeople – from craftsmen to fleet customers. The Vito models can be tailored to individual needs with the equipment lines BASE, PRO and SELECT. In addition, the Camper V-Class Marco Polo belongs to the medium-sized vans. All models have always combined a high degree of functionality and comfort as well as a high-quality and unique design. In addition, all offer plenty of space for business, family life or the next camping adventure. All these qualities are now sharpened again.
*Report from the launch event in Frankfurt features in the August edition of Fleet Transport