PICTURE OF THE WEEK – IVECO & IVECO BUS become 105th Giro d’Italia & Giro-E Official Suppliers

41

IVECO and IVECO BUS are Official Suppliers of the Giro d’Italia 2022 and Giro-E 2022. The two brands, which share the core values of innovation, sustainability and passion with the two sporting events, will supply a fleet of sustainable vehicles for logistics and people transport during the competitions and showcase their low- and zero-emissions solutions. 

The Giro d’Italia and Giro-E will provide an excellent platform for the two brand’s message of sustainability in freight and people transport. The Giro d’Italia, now in its 105th edition, is one of the prestigious annual Grand Tour cycling events, together with the Tour de France and the Vuelta de España, and reaches a wide audience estimated at 900 million spectators on five continents. The Giro-E, the only stage event reserved for pedal-assisted bicycles, benefits from its association with the main competition and has quickly acquired an expanding audience. 

“As a brand with strong Italian roots that has been spearheading the transport industry’s energy transition, we are proud to be Official Supplier to the Giro d’Italia, said Alessandro Massimino, Head of Marketing and Product Management IVECO Truck Business Unit. “A world-class sporting event with such a wide international following is a great opportunity to give visibility to the IVECO brand and to our commitment to sustainability. Indeed, the IVECO S-WAY LNG leading the Carovana, will demonstrate that clean long-haul freight transport is a reality today thanks to our Natural Gas technology.” 

“The Giro-E and EXPO-E are a perfect fit for IVECO BUS, a pioneer and expert in alternative energy vehicles,” stated Stéphane Espinasse, Head of Sales & Products, IVECO BUS. “As an e-bike Giro d’Italia built on technology, ecology and sustainable mobility, it provides an ideal platform for us to showcase our portfolio of clean solutions according to the specific missions. Our vehicles here demonstrate how, with our latest generation technology, natural gas and electric solutions, we are able to meet the different requirements while respecting natural resources, the environment and public health.”