Dublin headquartered Harris Group continues to support and sponsor global motorsport with its Harris MAXUS commercial vehicle distribution company in the UK and Ireland coming on board as a major partner of the Yamaha WorldSBK Official Team for the 2025/2026 FIM Superbike World Championship. The Harris logo and support features prominently on Irish racing driver Alex Dunne, who has signed with McLaren Racing’s Formula E team.
The partnership comes at an exciting time as six-time WorldSBK Champion Jonathan Rea spearheads the team into the new season, alongside teammate Andrea Locatelli.
The FIM Superbike World Championship (WorldSBK) is the premier production-based motorcycle racing series, delivering thrilling competition across 12 international venues annually. Since Yamaha’s highly anticipated return to WorldSBK in 2016, the team, operated in direct partnership between Yamaha Motor Europe and Crescent Racing, has become one of the dominant forces in the championship. The team boasts an illustrious history, including a “Triple Crown” victory of Riders’, Manufacturers’ and Teams’ Champions in 2021.
After a challenging 2024 season, the team heads into 2025 with renewed determination. With Yamaha engineers pushing the development of the Yamaha R1 WorldSBK, the team is poised for a season of redemption and success.
Commenting on the deal, Brian Patterson, Group Managing Director at the Harris Group, said: “We are thrilled to partner with Crescent and Yamaha’s Official WorldSBK Team, a global leader in innovation and success. This collaboration offers an incredible platform to showcase the MAXUS brand and connect with new audiences, highlighting our cutting-edge technology and commitment to sustainability. Seeing the Harris MAXUS identity on Yamaha’s race machines for the first time later this month will be a proud moment and just the start of allowing us to engage with fans and dealers worldwide. Together, we look forward to achieving great things both on and off the track.”
Paul Denning, Team Principal at Yamaha WorldSBK, added: “It’s always a pleasure to begin important new partnerships, and even more so with such an innovative, yet well-established and trusted company as the Harris Group, promoting its MAXUS range of commercial vehicles. Having recently seen the impressive Harris Group Dublin HQ and latest MAXUS T90EV pick-up truck first-hand, it’s very clear that we are working with a serious partner and representing a brand that is going places, across both traditional and EV platforms. With MAXUS already delivering impressive sales volumes in the UK and Ireland, we look forward to helping the Harris Group further increase the awareness of MAXUS. We also look forward to engaging with MAXUS dealers and customers at various events during the 2025 season.”
The Harris MAXUS logo will feature prominently on Yamaha’s race bikes, team apparel, and promotional materials, while fans can look forward to unique opportunities to engage with the partnership at events and online.
The new season kicks off on 21 February at Phillip Island, Australia, and spans a total of 12 rounds with the 2025 championship drawing to a close at Jerez in Andalusia, Spain on October 19.