Yet another Chinese automotive giant is making waves in new and established markets around the globe. To demonstrate its might, Foton hosted its own ‘Mega Show’ on April 12th, featuring more than 100 commercial vehicle categories covering all series of commercial vehicles, covering fuel, hybrid, electricity and hydrogen fuel options. In recent years, FOTON has upgraded its value chain with an hi-tech manufacturing system and high quality control standards. The company has joint ventures with Cummins and ZF, for example.
FOTON has achieved breakthroughs and leadership in core business in Southeast Asia, Latin America, and other regions. In Colombia, FOTON has been ranked second in truck sales for three consecutive years and holds the market share in AMT heavy-duty trucks. In the Philippines, FOTON’s 7.5-tonne light-duty truck model has been the best-selling for three consecutive years.
FOTON has always adhered to a strategic development path of “ICE+BEV” dual-line development. As early as 2003, FOTON initiated the research and development of new energy vehicle technology, independently researching and mastering the core “three-electric” technologies with multi-route development of new energy technologies such as pure electric, hybrid, and hydrogen fuel cells. Then, under the global trend of “decarbonization,” FOTON has entered the global market with its new energy products in China, where the competition is the most intense. The company’s pure electric light-duty trucks, vans, and buses have passed the EU WVTA certification and are now “driving into” Italy, Poland, Spain, and other European countries. At the same time, FOTON’s electric development projects with European light commercial vehicle leaders are also underway, and its European business is speeding up comprehensively.
FOTON had delivered more than 1,400 pure electric buses in Latin America, becoming the brand with the highest market share of e-buses in the region. In markets such as Malta, Mexico, Australia, New Zealand, India, and Egypt, FOTON’s electric and hydrogen fuel cell buses have also achieved commercial operations in core scenes such as public transportation systems and international airports.
In fact, FOTON surpassed 10 million global sales in 2021, becoming the first to reach this mark in the shortest time, only 25 years. In the past two years, amid a global economic downturn, FOTON “ICE+BEV” dual-line strategy has begun to show results.
FOTON’s new energy technology is powering its new product line as demonstrated by the launch of its new product, the TUNLAND V pick-up truck which has a power system that includes hybrid, electric, and extended-range electric systems, with a high-performance chassis to ensure that the TUNLAND V can meet demands of off-road, with high load-carrying capability, with car-level comfort.
In terms of new energy, FOTON is the first company to commercialize hydrogen fuel cell and electric products since 2003. It successfully served the transport needs of the 2008 and 2022 Olympic Games.
The Foton Global Partners Conference 2023, with the theme “TOGETHER WIN FUTURE” was held in Beijing China last week. More than 110 core distributors from 23 countries attended the event. At the main conference, FOTON held a special delivery ceremony to mark the 11 millionth global vehicle produced.