Toyota PROACE family grows with brand new PROACE MAX large-size van


Could be described as the return of the Hiace, of sorts! Toyota Motor Europe has revealed a large van, supplied by Stellantis, to complete its line-up of large, medium and small light commercials.

Toyota Professional delivers a more comprehensive choice than ever with a reinvigorated and expanded electrified line-up of commercial vehicles complemented by an uncompromising commitment to customer care enabling Toyota’s continued growth in the sector.

Class-leading light commercial vehicle technology stands out from the crowd with an updated bold and robust look throughout an extensive line-up which boasts market-leading load-carrying capabilities.

Taking centre stage is the all-new PROACE MAX, which joins an expanded PROACE family alongside the updated PROACE and PROACE CITY as part of a powerful product portfolio. Meanwhile, the Hilux Hybrid 48V brings a new electrified option to Toyota’s unstoppable pick-up.

A striking new front design for the PROACE family emphasises a Toyota identity and creates a striking first impression, thanks to a cleaner surface for the front face. The latest full LED lighting technology and alloy wheels create an even more distinctive appearance, depending on the trim grade.

Modern interiors boast new steering wheel designs plus the latest onboard equipment according to the trim level, including fully digital displays and up-to-date infotainment system with built-in navigation, plus wireless Apple CarPlay or Android Auto connectivity.

Connected services will deliver added-value to day-to-day operations and available to every grade of the PROACE family from start of sales.

In keeping with Toyota’s multi-pathway approach to carbon neutrality, all PROACE family vehicles are offered as battery electric vehicles (BEV) delivering zero tailpipe emission performance without sacrificing practicality and reliability.

By offering electrified options throughout the Toyota Professional product line-up, Toyota emphasises its belief that customers need a variety of affordable and practical options to accelerate the pace of CO2 reduction today, helping to ensure a successful transition to zero emission mobility in the future.

All Toyota Professional vehicles feature the latest Toyota Safety Sense technology, assisting the driver and providing additional peace of mind.


As the biggest vehicle in the Toyota Professional line-up, the heavy duty PROACE MAX is available in six configurations, featuring two wheelbases, three lengths and three heights for multiple load-carrying options. In its largest specification the PROACE MAX Electric has a best-in-class cargo capacity of 17 m³.

Loading and unloading is straightforward thanks to full height doors and a practical square opening, with low threshold for easy access. For the first time on a Toyota, the doors open 270 degrees, maximising the kerbside loading space and access to the cabin.

The latest battery electric technology provides the comfort of zero emissions driving with the practicality of up to 420km (WTLP standard) range.

The PROACE MAX platform leads the way for conversions too, with Toyota’s uncompromising quality standards at its heart. It is available in as a one-way or three-way tipper and dropside configurations, including the optional Chassis, Platform and Crew Cab lay-out with two rows of seating.


The versatile PROACE and PROACE CITY vehicles feature eye-catching visual updates and the latest technology in both van, PROACE VERSO and PROACE CITY VERSO passenger configurations, emphasising the exhaustive variety of practical solutions within the Toyota Professional line-up.

The PROACE van comes with best-in-class powertrain options with the EV battery delivering a 20km increase in range of up to 350km. The PROACE also has the load carrying to match its performance, thanks to a capacity of up to 6.6 m³ and a best-in-class payload of up to 1,400kg, while in PROACE VERSO configuration the vehicle comfortably seats up to nine passengers.

Load carrying is a standout attribute of the practical PROACE CITY, which leads its class in load and passenger carrying. The van cleverly utilises the available space to hold 4.4 m³ of load volume and up to 1,000kg of cargo, depending on powertrain. The latest EV battery technology also delivers a best-in-class range of 330km, a 50km increase from the current generation. All van variants comfortably seat three front passengers while the seven-seat PROACE CITY VERSO offers enhanced passenger carrying capacity.


The Toyota Professional line-up also expands with the addition of the new Hilux Hybrid 48V, which benefits from improved fuel efficiency and enhanced driving performance, further enhancing the pick-up’s formidable capabilities on and off road.

As well as the Hilux’s legendary durability and reliability, the Hilux Hybrid 48V has improved throttle response and linear acceleration, with enhanced off-road performance too via smoother acceleration when navigating rough terrain and regenerative braking on downhill sections.

Driving enhancements come with no compromise on towing and payload capacity, which remain exceptional at 3,500kg and 1,000kg respectively.


The enhanced Toyota Professional line-up represents a renewed commitment to commercial vehicles and Toyota aims to continue its year-on-year sales volume increase in this sector, which amounted to 119,000 vehicles in 2022, and are on track to set new sales records this year.

Toyota intends to achieve this via a comprehensive vehicle line-up allied to a strong focus on customer service, which includes competitive finance and insurance, warranties and roadside assistance provided by Toyota Financial Services, KINTO and Toyota Insurance Services for peace of mind as well as courtesy vehicles to keep customers on the road and at work.

To enhance the experience from purchase through ownership, newly developed Toyota Professional Centres will provide dedicated commercial vehicle expertise and servicing facilities.

An updated accessory range includes practical carrying and storage solutions, as well as security and protection options for added peace of mind.

Further details about Toyota Professional products and services will be unveiled at the 2023 Toyota Kenshiki Forum later this month.