Treaded to the KMax! Maxi Haulage signs partnership with Goodyear Total Mobility


Goodyear tyres had entered a three-year partnership with Maxi Haulage Ltd to provide with premium tyres, and be supported by its TruckForce aftermarket service.

Maxi Haulage is a leading provider of haulage, distribution and logistics services throughout the UK and Ireland, with over 45 years’ experience. Of the 160 trucks and nearly 700 trailers that it operates, 157 tractors and 672 trailers will be fitted with the Goodyear KMAX GEN-2 tyre range. These steer and drive tyres deliver premium mileage, enabling regional fleets, such as Maxi Haulage, to optimise tyre life and overcome challenging road conditions.

This range also benefits from low rolling resistance and optimised treadwear performance, both of which help to improve fuel efficiency. The KMAX-GEN 2 tyre range has 25% better all-weather capability, 15% more damage resistance and 5% higher fuel efficiency than its predecessor, all whilst maintaining its high mileage performance1.

An additional benefit is that the tyres include radio frequency identification (RFID which is embedded inside the tyre to allow for simple identification and connectivity to tyre management and tracking systems. This increases efficient tyre management, whilst helping to prevent tyre theft.

To improve tyre recyclability, Maxi Haulage Ltd will also be using Goodyear Next Tread technology. This innovative retreading solution means that old tyres can be retreaded using the Goodyear MoldCure process, and returned as a new Next Tread product. Fleets are aware of their tyre’s whole life history, helping them to get the most from the fleet’s tyres and also to reduce their CO2 emissions per km.

As well as tyre supply, Maxi Haulage Ltd will benefit from Goodyear’s national commercial vehicle support network, TruckForce with technicians carrying out thorough onsite tyre checks every quarter, and are on hand 24/7 to provide roadside assistance and reactive tyre maintenance through 24/7. As a network, it specialises in the complete lifecycle management of commercial truck tyres, from preventive maintenance and tyre replacement, to regrooving and retreading.

Commenting on the deal Andy McGuire, General Manager at Maxi Haulage, said: We aim to always go the extra mile for our customers, delivering the products and services they require whilst continually meeting the highest standards of quality and safety. Goodyear’s tyres will allow us to deliver this value, while having the trusted support of TruckForce will help to bolster the efficiency of our services, keeping our fleet moving to implement practical logistics solutions.”

David Howe, Commercial Sales Manager at Goodyear, said: “Maxi Haulage Ltd is a veteran within the haulage industry, which is why we are so proud that they have chosen to use our products and services. Managing such a large fleet of commercial vehicles on an international level can be difficult, but we are confident that the quality of our premium tyres, and the support given by TruckForce, will make a difference. As an end-to-end fleet offering, Goodyear Total Mobility can help to improve overall fleet productivity and reduce downtime.”