Video of the Month – Irish sports stars back Nissan campaign to Feed the Heroes


Some of Ireland’s leading sports stars have teamed up with Nissan to keep families active while raising funds for the Feed the Heroes campaign to support frontline workers with essential and nutritious meals during the COVID-19 crisis.

Soccer star Niall Quinn, new Ireland managers Stephen Kenny and Vera Pauw, Olympians Natalya Coyle and Rob Heffernan and rugby players James Lowe and Sena Naoupu are just a handful of those who have already got behind the Nissan Active Challenge.

The challenge invites everyone to create videos of what they are doing to stay active at home and to share them online. Nissan has pledged to donate €5 to Feed the Heroes for every video that is uploaded using the hashtag #nissanactivechallenge. The best video will also win a weekend away for two when everyone can safely return to venturing outside.

“We are delighted to support Feed the Heroes and to raise awareness of the incredible work that this voluntary organisation is doing to provide essential and nutritious meals to our frontline heroes fighting COVID-19 in Ireland,” said James McCarthy, CEO of Nissan.

“The requirement to stay at home has challenged everyone to come up with new ways of staying active. We want people to show Nissan how they have risen to the challenge by posting their exercise, baking, cooking, painting and other active videos. For every video uploaded Nissan will donate €5 to Feed the Heroes,” he added. Ireland’s sporting stars have already led the way with musicians including DJ Kormac and a host of well-known local entrepreneurs also getting involved and putting their weight behind the campaign.

“The Nissan Active Challenge is a fun way to stay active and to make a difference to support our frontline medical staff during this crisis. We are delighted to have such an established brand like Nissan in our corner as we work together to make a difference,” said Cian O’Flaherty, Co-Founder, Feed the Heroes.

“Nissan is generously donating €5 for every video post that is uploaded using the hashtag #nissanactivechallenge. Their support is set to make a massive difference. We are encouraging everyone to make videos, to upload them using the hashtag and to nominate a friend to do the same,” he added.

YouTube video link here: