Volkswagen’s Amarok wins ‘International Pick-up Award’ for a third time

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The Volkswagen Amarok has taken home the prestigious ‘International Pick-up Award’ (IPUA) award at Solutrans 2023, the logistics and transport trade show, in Lyon. Presented every two years, Volkswagen Commercial Vehicles’ Amarok has won the IPUA title for the third time.

This means that the VWCV pick-up has now received the award for the third time since 2011. For 2024 and 2025, the new Amarok shares first place with the Ranger, built by cooperation partner, Ford.

Presented by a jury of transport journalists, the new model – launched at the end of 2022 – impressed the panel of judges during test drives around the Greek mainland in October.

Commenting on the achievment, Jarlath Sweeney, Chairman of the International Van of the Year and International Pick-up Awards jury, said: “Following the IPUA 2023 Group Tests, held near Athens last month, the new Amarok impressed. Although a collaboration project, the Volkswagen Commercial Vehicles Design Team has managed to maintain the company’s unique styling and driving traits, which customers will testify.

“This seventh running of the IPUA sees the new generation Amarok adding to the titles won in 2011 and again in 2017, with the upgraded version”, continues Sweeney.

 The latest model of the Amarok has, therefore, always beaten the competition to win the title – in the first, fourth, and now seventh installment of the International Pick-up Awards.

While at the award ceremony in Lyon, Karl Bernqvist, Member of the Brand Management Borad responsible for Procurement at Volkswagen Commercial Vehicles, said: “The Amarok is a pick-up that delivers reliable performance, both on and off the road. It impressed the jury in both cases. The ‘International Pick-up Award’ for 2024 and 2025 means that Amarok has already achieved the ‘treble’ in just 14 years of production. This demonstration of trust honours the entire team at Volkswagen Commercial Vehicles. We would like to say thank you!”

As of 2023, the new pick-up is available to order in most markets, causing a buzz both on and off-road. The demand for the Amarok models – built exclusively at the Silverton plant in South Africa – is, in some cases, higher than the available supply, during the ramp-up phase of production. In some markets, certain Amarok model variants are already sold out for 2023.

Volkswagen Commercial Vehicles is bringing the new pick-up to Germany and Europe in five model series as a TDI diesel vehicle with four engine/gearbox variants; petrol versions, single cab models and smaller diesel variants are also available in other markets outside Europe.

Depending on equipment, more than 25 assist systems, displays with up to 12.3-inch screens, a practical mix of digital and analogue controls, and high-quality materials ensure a premium-class feeling on board the new Amarok. Thanks to a payload of up to 1.19 tonnes, a maximum trailer weight of up to 3.5 tonnes and an improved cargo box design, the new Amarok masters every conceivable work and leisure time task.

The new Amarok is offered in five model series: Amarok, Life and Style, plus the top versions PanAmericana (off-road styling) and Aventura (exclusive styling). In Europe, the new Amarok is designed as a four-door pick-up with double cab. At 5,350 mm, the new Amarok is just under 10 centimetres longer than its predecessor. A wheelbase of 3,270 mm represents an increase of 173 mm. This provides even more room in the double cab.

The technology and new equipment with numerous assist systems and 360-degree camera images also make off-road driving much easier. The new vehicle now has a fording depth of 80 cm instead of the previous 50 cm. Shorter overhangs and, not least, the powerful engine/gearbox combinations also contribute to this.

2.0-litre turbodiesel versions with an output of 125 and 151 kW are available, as well as a 3.0-litre six-cylinder diesel version with 177 kW. Depending on the model series, the new Amarok is available with either a six-speed manual gearbox or a ten-speed automatic gearbox. The TDI inline and V engines deliver between 405 and 600 newton metres of torque. All models come with 4MOTION all-wheel drive as standard, either as an engageable (2H, 4H, 4L) or as an extended engageable all-wheel drive (4A, 2H, 4H, 4L). These top-of-the-range versions offer variable and thus automatic power distribution between the front and rear axles via a multiplate clutch. The new Amarok therefore has enough power to pull large loads or to move forward even on challenging forest or construction site terrain.